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Privacy policy TBCE

Data privacy is important for TBCE. Therefore we want to communicate open and transparently about how TBCE deals with your personal data. This privacy's policy is for the purpose of informing you of the personal data that TBCE collects, why we collect such data, how we handle the data you give us and what your rights are.

1. Who processes your data?

The Belgian company, The Belgian Chocolate Experience, with registered office in 2018 Antwerp, Koningin Astridplein 7, registered in the Register of Legal Persons in Antwerp, Antwerp department under company number 0830.298.818, hereinafter referred to as “TBCE” is the controller and the administrator under applicable law on data protection of the personal data you submit to us.

2. What information do we collect from you?

We only collect personal information that you choose to provide to us or that we need to provide our services to you. The forms on our website always indicate which fields are mandatory and which fields are optional.

This is information that you provide to us directly with your permission for a specific purpose, including:

  • Personal contact information, including all information TBCE needs to contact you personally (such as your name, home or email address, and phone number). If you have provided us with your telephone number, you will only be contacted by our company by telephone (or by SMS / MMS if you have given us your mobile number) if this is necessary to inform you of the questions or orders you have requested;
  • Payment information, including to make purchases (such as credit card number, expiration date, billing address). Please note we do not store any payment or credit card information. We only use the payment details in connection with your purchase of TBCE products;
  • Login credentials, including information required to create a user account with TBCE (such as login ID / email address, username, password, and security question and answer);
  • Consumer feedback, including information you share with TBCE about your experience with TBCE products and services (such as your comments and suggestions, testimonials, and other feedback related to TBCE products);
  • Demographic information (your date of birth, age, gender);
  • In the event of errors in the address, billing or other personal data, TBCE cannot be held liable for the inability to fulfill its obligations (for example, delivery or notification).

3. Why do we collect your personal data?

Most services do not require any form of registration. You can therefore visit our site without telling us who you are. However, a number of services may require registration:

  • Orders: to process and ship your orders and to inform you of their status. We use this information to process your transaction, track your purchase, assist with any delivery issues, returns, and other issues related to purchasing your TBCE products. The processing of your personal data for this purpose is necessary for the execution of the agreement we have with you.
  • Maintaining Your Account: to create and maintain your accounts with TBCE, including offering loyalty or rewards programs associated with your account. It is our legitimate interest to process your personal data for these purposes.
  • Consumer Service: to better serve you as a consumer, including answers to your questions, complaints and general feedback about our products. Our consumer service can be offered through various forms of communication, such as e-mail, letter, telephone. It is our legitimate interest to process your personal data for these purposes.
  • Advertising messages: to send advertising messages only if you have registered to receive such messages. It is our legitimate interest to process your personal data for these purposes.

In such a situation, if you choose not to disclose the requested personal information, you may not be able to access certain areas of the site or we may be unable to respond to your request.

TBCE can use your personal data for all or some of the following purposes:

  • Direct marketing: only if you have registered to receive such messages.
  • Personalization: TBCE can combine personal data with data that comes from a more complete picture of you as a consumer, with which TBCE can serve you better and more personally (organizing competitions, sending newsletters).
  • Optimization of the website: TBCE also collects information in log files. This information is used for internal purposes, such as traffic and profile analysis, in order to further fine-tune the range of services offered by the website.
  • Other specific purposes: We may use your personal data for other specific business purposes, such as the day-to-day operation and security of the TBCE sites, to conduct audits and to contact you for consumer research, if you have given your consent.

4. Do we share your personal data?

Under no circumstances will your personal data be given, sold or transferred to third parties. TBCE may call upon service providers, agents or contractors to provide services on behalf of TBCE, including the provision of the TBCE sites and the services available to you (such as delivery). These third parties may access or process your personal data when providing these services.

TBCE requires, through a written agreement from such third parties, that they comply with all relevant data protection laws and security requirements regarding your personal data.

TBCE therefore only shares data that is necessary for your products to work or to provide our services.

5. Direct marketing

As a customer, you can only receive selected promotional emails about the TBCE offer if you have explicitly agreed to this.

If you no longer wish to receive messages from TBCE, you can at any time:

  • unsubscribe by simply clicking on the unsubscribe link at the bottom of the emails;
  • or by sending an email to

We will then no longer send you mailings or newsletters. If at any time you decide to stop receiving commercial or promotional information regarding our own products or services or regarding the products or services of our affiliated companies or our business partners, you can unsubscribe at any time.

6. What are your rights

Right to information, access and inspection 

You have the right to request TBCE to inspect and rectify the personal data or limit the processing of your data. In particular, you have the right to access your personal data and the following information: the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations, if possible, the period during which the personal data is expected to be stored, or if that is not possible, the criteria for determining that period. 

Right to correction 

The personal data must be correct and updated if necessary. You therefore have the right to rectify your data. • Right to transferability You have the right to obtain your personal data, provided to TBCE, in a structured, common and "machine-readable" form, and you have the right to transfer that data to another controller, if technically possible.

Right to erasure ("right to be forgotten") 

You have the right to obtain erasure of your personal data without unreasonable delay from TBCE and TBCE is obliged to erase personal data without unreasonable delay when the personal data are no longer needed for the purposes for which they were collected (such as, for example, an order placed).

Right to restriction of processing

You have the right to obtain the restriction of processing from TBCE when:

  • the accuracy of the personal data is contested by You, for a period that enables TBCE to verify the accuracy of these personal data;
  • the processing is unlawful and you oppose the erasure of the personal data and request the restriction of its use instead;
  • TBCE no longer needs the personal data for processing purposes, but you need them for the establishment, exercise or defense of legal claims.

Right to object

You can object to the use of his personal data for the stated purposes insofar as the data processing is not necessary for statutory obligations and for the normal operation of the company. TBCE then ceases to process the personal data, unless there are compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms (such as, for example, the performance of an Employment Agreement).

7. Security

TBCE endeavors to maintain appropriate safeguards and to ensure that the security, integrity and privacy of the data and personal information you provide is not misused. In the course of processing your personal data, we take reasonable steps to protect this information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.
While we take reasonable precautions to protect the personal information we collect, no security system is impenetrable.

We use a variety of appropriate technical and organizational measures to protect your personal information and help prevent theft, misuse and unauthorized access, provision, alteration and destruction of information about you. For example, we store the personal information you provide on computer systems with limited access and in controlled environments. In addition, we ensure that our external data center suppliers provide appropriate security measures. In addition, your data is secured with encryption during the transfer via the internet. In addition, your password is stored encrypted and can no longer be made readable, which means that it cannot be recovered or made known by anyone, including TBCE itself.

Whoever places an online order on this site and chooses online payment via iDeal, Visa, Master Card or Eurocard will be asked to provide the number of the card. The processing of this transaction is carried out by the certified payment provider Ingenico, which guarantees a 100% secure transaction. TBCE employees will not see your credit card number or other information.
For questions about the security of your personal data, please contact us at


8. Links to other websites

The Site may contain links to other websites. When you leave the Site and visit another website, different privacy practices may apply and another privacy policy may apply that TBCE has no control over and for which we are not responsible.

9. Storage

TBCE does not store personal data longer than is strictly necessary for the provision of the services and support of your product, for the execution of transactions that you have requested or for other essential purposes, such as complying with our legal obligations, settling possible disputes and comply with our agreements. Because these needs can vary, actual retention periods can vary significantly.

For example, we can keep your personal data for a reasonable period after your last interaction with TBCE, for example to track your order. When the personal data we collect is no longer required for the purpose for which it was held, we will securely destroy and / or delete it.

10. Children

This website is not intended for or directed to individuals who are not the legal age of 18. We do not knowingly collect information from such individuals. Therefore, they can only use the services of this Site in the presence of a parent or guardian and only with their permission.

If, after a report from a parent or guardian, or after discovery in any other way, it appears that a child under the age of 18 has been incorrectly registered on our site using false data, we will cancel the child's account and the personal data remove the child from our registration.

11. Legal requirements

TBCE may disclose your personal information if required to do so by law or if TBCE has a good faith belief that such disclosure is reasonably necessary to comply with legal procedures or respond to any claims.

12. Business transfer

In the event of a full or partial merger with or full or partial acquisition of TBCE by another company, the transferee would have access to the information held by that entity from TBCE but would also be bound by the same obligations regarding your personal data as TBCE.

13. Transferred data (outside the eea)

TBCE has put in place appropriate mechanisms to protect personal data when it is transferred internationally, for example by using standard contractual clauses as approved by the European Commission. Your protection is therefore guaranteed.

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses "cookies" (text files placed on your computer) to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) is transferred to and stored by Google on servers in the United States. Google uses this information to keep track of how you use the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may provide this information to third parties if Google is legally obliged to do so, or insofar as these third parties process the information on behalf of Google. Google will not combine your IP address with other data that Google has. You can refuse the use of cookies by choosing the appropriate settings in your browser. However, we would like to point out that in this case you may not be able to use all the features of this website. By using this website, you consent to the processing of the information by Google in the manner and for the purposes described above.

14. Effective date and adjustments

This policy was created on and has been in effect since 01/11/2018.

We reserve the right, at our sole discretion, to change, modify, add or remove (parts of) this policy at any time. You should verify this page regularly to obtain the most current version of this policy, as your continued use of this website following changes to these terms will mean you accept those changes. However, we will never retroactively make significant changes to our use of your personal information without asking your permission.

15. Questions?

If you have any questions about the use of your data or the security of this website, please contact us by sending an email to

Unless otherwise stated, TBCE (with address in 2018 Antwerp, Koningin Astridplein 7) is responsible for the personal data we collect and to which this Privacy Statement applies.